Acclaimed fashion house Louis Vuitton is releasing a campaign entitled Core Values, dedicated to the three time Heavyweight Champion of the World, Muhammad Ali. For as much as he’s known for his skillful handling inside the ring, it is Muhammad Ali’s powerful voice and hard-hitting words that make this talented boxer into a figure capable of stirring the hearts of millions. The Core Values campaign includes five short films to be released this summer and will feature calligrapher Niels Shoe Meulman and Yasiin Bey illustrating poems by the inspirational and outspoken icon.