Cable TV has changed from luxurious to standard in American homes. There are hundreds of channels to choose from. The opportunities in the industry are so significant that telephone and satellite companies can take part in the battle to complement the offer of local cable operators. How to start a cable company?
Cable Company business guide
First, determine if there is a cable market. Review research reports published by state governments or universities in the area. Read industry publications and local industry magazines to check population growth, subscriber rates and spending on TV entertainment.
Keep a business consultant or business plan author. In a professional document, describe in detail your threats and opportunities on the cable services market and how you intend to seize the opportunities and overcome those threats.
Application and infrastructure
Apply for a business license or get an entry. To apply for a business license, complete the online forms for your state agency. To be registered, keep a lawyer who will prepare your registration documents.
Plan your cable delivery infrastructure. Gather a team of architects and technical specialists who will help develop a strategy for providing cables to subscribers.
Search for financing. Collect investor presentations. Pack research documents, your action plan and details about the cable delivery infrastructure.
Regulatory concerns. Although the cable television industry has been deregulated, there are still many regulations that will have to be overcome, including the FCC license (Federal Communications Commission) and the Operating and License System account (COALS).
Should you buy or set up a cable TV company?
Difficult decisions are what business ownership is about. One of the first decisions you need to make is whether to start from scratch or buy an existing cable TV company.
Despite the cancellation of the new launch, the scales are consistently passing in favor of buying a proven company. By buying a well-established cable TV company, you gain access to functional business activities with a customer base and a steady stream of revenue.
Entrepreneurs who are involved in a very unique value offer may need to apply a startup approach. But whenever possible, we recommend that you thoroughly examine the market for products for sale before deciding to start a business.
Build or rent a service office. Hire a contractor to build facilities. Create a customer service area to accept payments, solve customer problems, and other issues.
Market for consumers. Get subscribers. Buy advertising time on the most-watched partner channels in the area. Hire an advertising agency that will help saturate the advertising channels with magazines, newspapers and TV shows.